Sunday, November 4, 2007

Your Guide to Marketing in the Christian Marketplace

1 - How did you get interested in the topic that's featured in your book?

My husband and I published a set of board book for infants and toddlers and then set about the task of marketing these books in the Christian Marketplace. Out of this experience, Christian Small Publishers Association (CSPA) was born. CSPA's mission is to assist publishers in marketing their books to the Christian marketplace. As the director of CSPA, it became clear to me that a marketing guidebook was needed for emerging Christian authors and publishers.

2 - Tell us a bit about your background. What have you done in the past that relates to your book and that topic?

As mentioned in the first question, I am the director of Christian Small Publishers Association ( The purpose of this organization is to represent, strengthen, and promote small publishers in the Christian marketplace. CSPA was started in 2004 and I have spent the last 4 years providing information and assistance to new and emerging publishers in marketing in the Christian marketplace. The resources in the book are an accumulation of 4+ years of research.

3 - What advice would you give to someone who is interested in your topic?

Read my book, Your Guide to Marketing Books in the Christian Marketplace.

4 - What do you see as the benefit to participating in groups and organizations? My first thought would be networking opportunities and the chance for personal and business growth. What are your reasons?

If you visit my book's website (, you will find an excerpt of the first chapter of the book. In this chapter, I list four benefits of participating in an organization. These include: respect in your industry, cutting-edge information, saving money, and doors of opportunity as a result of networking.

5 - Who is the ideal person to read your book? If each person that reads this was going to recommend your book to one person, what sort of person would they want to chose?

My book is for any author of a Christian book that he/she is trying to promote and for anyone who is publishing materials for the Christian marketplace.

6 - What do you think ignites a person's creativity?

Creativity is such an individual process. What ignites one person's creativity does nothing for another. Each individual needs to find where their spark comes from. Mine flows from my passions.

7 - What have you found to be the biggest stumbling block for people who want to start writing?

I have found that many people desiring to write feel that they need all the material before they can begin. Another words, they think they have to sit down and write a whole book. Writing starts with just a few words.

8 - How would you suggest they can overcome that?

Start with just writing your thoughts; even in outline form. Consider beginning with an article, poem, or short story. There are literally hundreds of places on the web where you can post an article or essay for free.

9 - What do you find is the biggest motivator for people to succeed? Is it money, security, desire for fame or something else?

I believe that desire is generally the biggest factor in success. You have to want something enough to work hard to obtain it. Drive goes hand-in-hand with desire. Desire fuels the drive. The drive is what gets the work done to make success happen. It's what causes people to keep at something when rewards are not immediate.

10 - Who is the “perfect” person to read your book?

Your Guide to Marketing Books in the Christian Marketplace is for any author of a Christian book or any person who is or is interested in publishing a Christian book.

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