Sunday, December 28, 2008

Kindred Spirits by Marilyn Meredith


1 - How did you get interested in the topic that’s featured in your book?

In Kindred Spirits, the latest in the Deputy Tempe Crabtree mystery series, Tempe visits Crescent City where she becomes friends with a murder victim’s sister and a good friend. Both these women are Tolowa.

I made a visit to Crescent City several years ago where I met a fascinating Tolowa woman who told me a lot about the Tolowa people’s history and their legends. I’d never heard of the Tolowa before. What I learned is the entire Tolowa nation was nearly wiped out through vicious attacks on the men, women and children. Though information about the Tolowa is not the main thrust of the story, much is added as flavor.

2 - Tell us a bit about your background. What have you done in the past that relates to your book and that topic?

Primarily, I am a writer. This is the eighth book in the series and my heroine, Tempe Crabtree, is a Yanduchi, part of the Tule River Indians. The more I’ve written about her, the more I’ve learned about the Native Americans who live on the Tule River Reservation near me–and I’ve renamed the Bear Creek Indian Reservation in my books.

As a writer, I’ve been invited to speak to the local college’s anthropology class and I’ve gone on a field trip with this class to places on the reservation that aren’t known to the general public. One thing I always remind everyone is, I borrow a lot from our local native people and the reservation, but primarily, I’m writing fiction.

I’ve done a lot of research about our local Indians and I have tremendous respect for their spirit and determination despite the hardships and prejudice they’ve been subjected to through the years. And I’m excited about their generosity to the community now that their casino and other businesses have become successful.

3 - What advise would you give to someone who is interested in your topic?

Anyone who writers about Native Americans needs to be respectful and do enough research to present an honest picture.

4 - What do you see as the benefit to participating in groups and organizations? My first thought would be networking opportunities and the chance for personal and business growth. What are your reasons?

I belong to many groups and organizations. I am a member and serve on the board of the Public Safety Writers Association and have gained much knowledge about law enforcement and the people who have chosen this profession because of this membership. I have several fans of both my Deputy Tempe Crabtree series and my Rocky Bluff P.D. series in this group.

I am a member of four chapters of Sisters in Crime, my local San Joaquin chapter, Central Coast chapter, the L.A. chapter, and the Internet chapter–of which I’m the president. I’m also a member of Mystery Writers of America, Epic, and Writers of Kern. All of these organizations have listserves which offer a lot of ongoing helpful information. Of course there are all kinds of networking and promotional opportunities. I also attend various conventions and conferences sponsored by these groups. I’ve made life-long friends with members of all these organizations.

5 - Who is the ideal person to read your book? If each person that reads this was going to recommend your book to one person, what sort of person would they want to choose?

First, the ideal person to read Kindred Spirits should be someone who loves mysteries and especially mysteries with a Native American flavor. If someone is looking for a fast moving story with plenty of excitement, they should like my books.

6 - What do you think ignites a person’s creativity?

For an author, it could be almost anything. Meeting Junie Mattice and listening to her stories about the Tolowa people living in and around Crescent City certainly ignited my imagination and I wanted to find a way for Tempe to visit Crescent City and mingle with some Tolowa women with the same sort of dynamic personality as Junie’

7 - What have you found to be the biggest stumbling block for people who want to start writing?

Too many people I run into who want to write will tell you the whole story of what they want to write and have yet to put down a single word. Also, a person who wants to write needs to be a reader–reading the kind of books he or she wants to write.

8 - How would you suggest they can overcome that?

The reading part is easy, go to the library and check out the kind of books similar to what they want to write and read, read, read. Pay attention to how the story is constructed, what makes a chapter, how the dialogue moves the story along, how the writing is balanced between action, dialogue and narrative. Take notes. Go to a writers conference. Take notes. Start writing. Write, write, write. When you’re done, rewrite.

9 - What do you find is the biggest motivator for people to succeed? Is it money, security, desire for fame or something else?

I don’t know about others, but I do know if money was my primary motivator I would have given up long ago. My primary motivator is finding out what my heroine is going to do next. I have to write–I can’t imagine life without writing.

10 - Who is the “perfect” person to read your book?

Anyone who likes a good mystery and wants to be entertained.

11 - Is there anything else you would like to share with us?

I’d like to thank you for doing this, Nikki, for all of us authors. Marilyn http://fictionforyou.com

Sunday, December 14, 2008

Purple Snowflake Marketing – How to Make Your Book Stand Out in a Crowd

Purple Snowflake Marketing – How to Make Your Book Stand Out in a Crowd (2007; Dave & Lillian Brummet)
1 - How did you get interested in the topic that’s featured in your book?
Lillian: Actually, you might laugh at this, but we were so inundated with questions via email or through forums on marketing and managing a career in writing that we were often called "marketing gurus" and I’ve even been given the title of the “pink bunny” because our marketing endeavors just keep going, and going… J It was around this time that I was feeling like a good portion of my time was spent simply responding to the questions by others and realized that an e-book based on our personal marketing plan would be perfect for everyone involved.
2 - Tell us a bit about your background. What have you done in the past that relates to your book and that topic?
Lillian: The Purple Snowflake Marketing book is really a compilation of knowledge that Dave and I obtained through over 12 years of hands on experience as writers and business owners, tips we learned through writing courses, forums and conversations with others who write as a career. Dave and I have participated in numerous business courses which focused on organization, methodology and marketing. The e-book relays all of this information in a condensed format for the reader’s convenience.
3 - What advise would you give to someone who is interested in your topic?
Lillian: Few people realize the work that is involved in running a business. Those that do, know that you are putting in much more office time after the typical 8-hour day is over because of all the paper work, record keeping and book keeping duties. Having a career in writing is exactly the same - you are self-employed. So you must balance the office chores, marketing and communications with writing the next project. Sometimes this brings some conflict with others, we find they are assuming we have the time for this or that, when it is really quite the opposite. Or perhaps we have conflict with ourselves, because so many things around the home or family are allowed to take precedence. So I guess the best advice I could give anyone is to have self-discipline and create a balanced plan.
4 - What do you see as the benefit to participating in groups and organizations? My first thought would be networking opportunities and the chance for personal and business growth. What are your reasons?
Lillian: Authors, poets and storytellers are online doing research, gathering resources, garnering contacts and selling their wares – and that is our focus group for Purple Snowflake Marketing. As such, our marketing plan includes ample use of networking sites and writer’s groups to reach new contacts in this field. Writer’s groups or resource sites (e-newsletters & e-zines) are great places to consider for advertising if you are trying to reach this group.
5 - Who is the ideal person to read your book? If each person that reads this was going to recommend your book to one person, what sort of person would they want to chose?
Lillian: Well, this book is really a reference guide for self-marketing authors who want to be noticed in a snowstorm of writers – like a purple snowflake in a snowstorm. With 19 chapters and more than 500 resources in the 21 Appendices, this e-book is a means for authors to design an effective marketing plan and utilize frugal promotional tools with the click of their mouse. Whether it is utilized by order of chapters or randomly at the reader’s discretion the book is a marketing plan in itself. In fact, Purple Snowflake Marketing provides reassurance to authors along with ample advice for avoiding pit-falls and setting a comfortable pace for marketing endeavors. Writers within most genres will find this inspiring book an essential component for marketing their book in a way that suits their unique situation.
6 - What do you think ignites a person’s creativity?
Lillian: When it comes to a marketing plan, creativity is the key to survival. Just how do you plan to sell that particular project? Why is it so special among the thousands, or perhaps hundreds, of books or articles within that genre? How can you reach the intended audience, grab their attention and hold it? That is where creativity comes in.
7 - What have you found to be the biggest stumbling block for people who want to start writing?
Lillian: Sadly there is a real misconception in the world of writing that the author is taken care of, and just relaxes once the book is written. In fact people feel writers have a leisure life – which is, of course, far from the truth. 80% of a writer’s life is spent dealing with various aspects of marketing their wares. While that number might seem shocking, it is very true. The rest of the time they have to balance record keeping and writing the next project and dealing with finding a publisher or magazine for that new piece and so on. Writers do not have a 9-5 schedule with weekends, mornings and evenings free. Like most people who are self-employed, they write or market whenever the gigs come and in-between all of this, they have to balance the rest of their life such as family, spouses, household duties and, let’s not forget, taking care of themselves too! Sometimes it feels like a never-ending balancing act and a lot of people just are not prepared for that when they delve into writing. The only thing I can offer in the way of advice for this is simply to do your research, find a balance and be disciplined enough to keep that balance.
8 - What do you find is the biggest motivator for people to succeed? Is it money, security, desire for fame or something else?
Lillian: I think for most people their motivation is money and security, honestly. But there are a growing number of writers who write because they really do believe in the message they are trying to relay to their readers. For us, that message is that the individual truly has value, that they can make a real and measurable positive impact on the planet and their communities, and that the past can be both embraced and released. Passion is the one thing that will sell you, and your book, to your audience.
9 - Who is the “perfect” person to read your book?
Lillian: Authors, poets, freelancers and storytellers who want to reduce the number of rejections they receive, who want to learn how to save money and get noticed in a positive way will certainly benefit from this book.
11 - Is there anything else you would like to share with us?
Lillian: Yes, definitely! Purple Snowflake Marketing is so well received that our publisher will be releasing a second edition in late 2008 with new information and a larger appendix section that offers an additional 200 marketing opportunities with a click of a mouse. Keep an eye on our blog or on the publishers site for more information (www.twilighttimesbooks.com) Also, I would love for your readers to visit Dave and I at: www.brummet.ca There people will find our free newsletter and blog, a long list of free resources for greening the office, the home and eco-crafts for families. They can also find more information about all the things my husband and I do, including our 3 non-fiction books and our 2 radio shows. I think your readers would be very interested in one of those radio shows in particular – Authors Read, because on this show offers authors, storytellers and poets a chance to read from their published work for 10-12 minutes. There is nothing like hearing a story told the way the writer intended it to be read… straight from the writer's lips is even better!

Sunday, November 16, 2008

Gurutej Starts With the Facts


1 - How did you get interested in this topic? Weaving my way into Yoga:

By Gurutej Kaur Khalsa

Yes, I finally made it to somewhere warm and I could feel my life warming up. I loved looking up at these mountains and breathing this dry air. Wow! We did it! My best friend, Ann and I actually talked our parents into letting us go to school out of state. I have no idea how since it cost more money and I was one of 6 kids soon three of us would be in college, no scholarships on the horizon. Here I was in Tucson Arizona far away from Missouri and here we were our first week being asked to dinner at some guy’s apartment. I can’t take credit for this. He was probably 5’2” and my friend Ann was my height 5’9” and outweighed him by 50lbs. Don’t get me wrong she was beautiful and really fun but could have definitely crushed him. We went to dinner cause we were in a new environment and knew no one, oh except this other boy/man she had a huge crush on, who was the reason she got me to come here to Tucson with her.

Yes, back to the dinner. Little non descript college apartment but this boy/man was having so much fun cooking that it was great to watch. I only cooked out of necessity. Well the food paid off, it was scrumptious. Then

He said, “I’m a vegetarian and this was a vegetarian dinner.” I said, “What does that mean?” He explained that it meant he didn’t use any meat products. I was overjoyed. I felt that I had been let in on a quantum secret. I had never liked meat and always had to have mine charred. Deliriously I asked, “You mean you don’t have to eat meat?” He laughed and I became a vegetarian on the spot. He figured with a conversion like that he would press onward. He took me to another room and showed me that he did yoga. He practiced with a book. I loved the concept of the yoga poses but doing it from a book just didn’t grab me the way the vegetarian thing had. So we put the word out for a class, a yoga class. Had anyone heard of one? No, but we were all on alert to the possibility.

This was the same semester that I was taking speech class and I needed to give a speech on something I didn’t know anything about but was interested in so I choose Yoga. At that time there were almost no books on yoga except ancient manuscripts in the library so that is where I planted myself. I gave the speech complete with poses including wrapping my legs behind my head which I didn’t think was the least bit unusual and had 12 people come up to me afterwards asking where they could do this yoga thing. I had to confess that I didn’t know but this was an expanded group to be on the look out for yoga. We all agreed to let each other know if we saw anything. This was in December now move to May and in runs a friend and says. “There’s yoga in the park wanna go?” We just jumped up and took off for the park. These were the days that nobody knew what yoga attire was nor mats you just did it and learned to bring a towel or blanket. That showed that you had been to class before. This is not important what was important is that we got really high. I really fell in love. No need to do drugs this was the real stuff, the breathing, the chanting, and the poses, all of it together. Our teacher chanted like an angel, I was transported on that piece of grass in a Tucson Arizona park I knew what yoga meant before I ever knew what the word meant. I had the experience. One class and I was hooked. My students now ask me “How often should I come.” I always laugh because we just knew the answer was every day at least once a day not how many times a week but a day. I was home. This was what I was being called to experience. The breath of fire oh my God was it great. I felt clear, happy, and high. Follow this with chanting and who wanted drugs when you had the real thing. I didn’t think of teaching then but my teacher, Yogi Bhajan had us teaching early. He would say, in those days, not now, “You have had three more classes then most of the people in the class so share what you know.” You want to learn something read it you want to know something write it you want to master something teach it so teach we did soon and it was a love affair. I got it and it got me.

2 - Tell us a bit about your background. What have you done in the past that relates to the topic? Check out my bio but been doing this for 40 years. A yogic community in Canada for 17 years, I have taught everyone from Celebs will send you some names if you want to businesses to children and teen. I have done women’s retreats for years and taught all over the world.

3 - What advice would you give to someone who is interested in your topic? What you get will be so much more than you bargained for.

4 - What do you see as the benefit to participating in groups and organizations that discuss this topic? My first thought would be networking opportunities and the chance for personal or business growth. What are your reasons? That would be it.

5 – What products do you offer would help a person who is interested in this topic? DVD’s Chakra Pillows to connect heal and relax and the great flip charts which you will be getting in the next couple weeks. These must go on tour as well that is where all these exercises come from.

6 - Who is the ideal person for these products? Women looking for more and all those that are connected to them. If each person that reads this was going to recommend these products to one person, what sort of person would they want to chose?

7 - What have you found to be the biggest stumbling block for people who want to learn more about this topic? It is difficult to come by if they find us then …. I want to eliminate that stress and give it to them easy.

8 - How would you suggest they can overcome that? Go to my web site and find the product right there.

9 - What do you find is the biggest motivator to learn more about this topic? The stress in peoples lives today makes what I have imperative unless you have just had a lobotomy.

10 - Who is the “perfect” person to delve into this information? Women of all ages because they are the ones making the changes necessary for the coming times

11 - Is there anything else you would like to share with us? Oh lots, but you will be getting it in many other forms. Blessings

For much more information about Gurutej, her Yoga DVDs and her work, visit her websites, www.gurutej.com and www.theenergygurus.com. Information about each of her DVDs is located here - http://www.gurutej.com/store_dvd_soon.html

You can learn much more about her tour and see the full schedule at http://virtualblogtour.blogspot.com/2008/10/gurutej-presents-4-kundaini-yoga-dvds.html

Thursday, October 16, 2008

Towards Understanding by Lillian Brummet

Towards Understanding – a collection of 120 nonfiction poems (2005; Lillian Brummet)

1 - How did you get interested in the topic that’s featured in your book?
Lillian: Poetry was a healing tool for me that I used to crawl out of my own personal hell. You see, after growing up in an unstable, troubled and abusive home and never really experiencing the joy of a father, I found myself on my own when I was just under 14. I was angry, scared and determined to thrive despite it all. Poetry was key in the journey from just getting by to growing into myself, learning to move in with myself and reach some form of understanding about the past – but also about my value as an individual… the reason why I live and breathe today. So that is what Towards Understanding represents – I selected 120 poems and placed them in chronological order so readers can follow along on this journey.

2 - Tell us a bit about your background. What have you done in the past that relates to your book and that topic?
Lillian: Well, the pen and I have always had an intimate relationship. It was not necessarily taught to me by outside influences, although I did go to school like everyone else. It just seemed to be so natural to me, and I’ve always enjoyed it. Friends, who had read some of my poetry, began encouraging me to save it. So I did. Little scraps in shoeboxes under the bed. Then I began writing them out and storing them in photobooks, believe it or not… with little drawings that I had kept over the years. In the late ‘80’s, I became brave enough to enter a contest, and my writing career really began then – I suppose, though I didn’t start writing as a career until 1999.

3 - What advise would you give to someone who is interested in your topic?
Lillian: Write because your pen compels you to do so – not because you feel you should write about this or that. When your head pounds and words flow down the arm and into the pen… write, write, write. It does not matter if the item is ever published. You never know who you might influence long after you are gone because of something you wrote once. Family will have a better insight into the person you are because of the writings you do today. There are so many reasons to write, if not for your own sanity… then for the pure joy of it. Don’t worry about being educated in this or that – just do it.

4 - What do you see as the benefit to participating in groups and organizations? My first thought would be networking opportunities and the chance for personal and business growth. What are your reasons?
Lillian: The best place to reach readers now-a-days is on the Internet and this is where authors, storytellers and poets need to spend their time in both building name recognition, but also in interacting with potential readers and selling themselves first. As such, joining networking organizations is a great way to begin this journey, but it is only one step in many that writers will need to take. Too many writers find themselves chatting away in various networking sites and spending way too much time interacting online. Balance is the key.

5 - Who is the ideal person to read your book? If each person that reads this was going to recommend your book to one person, what sort of person would they want to chose?
Lillian: Towards Understanding was written to speak to those who struggle with self-identity and for the people who are trying to give them support they need to get through this stage in their life journey.

6 - What do you think ignites a person’s creativity?
Lillian: There is only one word that I can think of – Passion.

7 - What have you found to be the biggest stumbling block for people who want to start writing?
Lillian: The inner critic is the harshest barrier to overcome… that little voice that says your work is not good enough, that the story has been told before so how could anyone want to read your book?. This is the voice that says you’ll never have the courage to approach a publisher, the media, an agent, or whatever the fear is. Sometimes we write with absolutely no intention of publishing it and making it available to the public – and that is okay too. Lack of support can also be another barrier, but if we have enough passion, if we really crave this – no one’s nay-saying can keep the pen out of our hands. Others find time is their constraint; but even parents with full time jobs that have a passion for writing will set the alarm early to get their words on paper. There really is no barrier if the passion is there – except one, sometimes it is not the right time for us to do that project. We can embrace that, and make a note to come back to that project at a later date.

9 - What do you find is the biggest motivator for people to succeed? Is it money, security, desire for fame or something else?
Lillian: I think for most people their motivation is money and security, honestly. But there are a growing number of writers who write because they really do believe in the message they are trying to relay to their readers. For us, that message is that the individual truly has value, that they can make a real and measurable positive impact on the planet and their communities, and that the past can be both embraced and released.

10 - Who is the “perfect” person to read your book?
Lillian: People who want to really feel a real-life journey of survival, of breaking the chains of inner demons, finding value and purpose in life and growing towards understanding of their inner selves.

11 - Is there anything else you would like to share with us?
Lillian: I would love for your readers to visit me at: www.brummet.ca There people will find our free newsletter and blog, a long list of free resources for greening the office, the home and eco-crafts for families. They can also find more information about all the things my husband and I do, including our 3 non-fiction books and our 2 radio shows.

Sunday, August 24, 2008

Start with the Facts About The Girl Who Fell


How did you get interested in the topic that’s featured in your book?

Music is a big part of my life – I’ve played various instruments since childhood. Working with other musicians was a major inspiration. Loss of memory, along with other mental phenomena have interested me since I minored in psychology at college.

Tell us a bit about your background. What have you done in the past that relates to your book and that topic?

I’m glad to say I have no first-hand experience of memory loss! Aside from the musical influences, this is very much an imaginary tale and bears very little resemblance to my own life.

What advise would you give to someone who is interested in your topic?

Fantasy, music, mental chaos, mystery... if you like this sort of thing you could do a lot worse than read one of my books.

What do you see as the benefit to participating in groups and organizations? My first thought would be networking opportunities and the chance for personal and business growth. What are your reasons?

Most of my inspiration comes from people I meet. The various groups I am in have given me opportunities to connect with some truly amazing people.

Who is the ideal person to read your book? If each person that reads this was going to recommend your book to one person, what sort of person would they want to chose?

People who like fantasy but don’t want another epic adventure with an unpronounceable barbarian hero on a quest to find a magical sword and kill the ultimate evil. My fantasy work is NOT epic, it’s about strange and wonderful people encountering strange and wonderful things. And terrible things. Plots, mysteries, adventures and magic all on a very human scale.

What do you think ignites a person’s creativity?

For me, all of life is an interplay between what I experience and what I imagine. In Druidry, there’s a concept called ‘awen’ – a free flowing force of inspiration that you can just reach out and engage with.

What have you found to be the biggest stumbling block for people who want to start writing?

Having enough ideas. Plenty of people have ‘an idea for a book’. The trouble is, an idea will give you a short story. For a novel, you need dozens of good ideas that all mesh together into a coherent whole.

How would you suggest they can overcome that?

Either write short stories – which is a good way to develop your skills anyway, or wait, gather more ideas, do more research, plan more and then write.

What do you find is the biggest motivator for people to succeed? Is it money, security, desire for fame or something else?

I can’t speak for anyone else here, but for me its the desire to move and inspire others that keeps me writing.

Who is the “perfect” person to read your book?

My ideal reader for this one would be the lad who most inspired me, but he just doesn’t read all that much, sadly.

Sunday, July 13, 2008

Shiva's Arms by Cheryl Snell

1 - How did you get interested in the topic that’s featured in your book?

When I married my Indian husband, I became fascinated by the dynamics of the Indian “joint-family.” Since an ocean separated me from my new in-laws, I thought I’d explore the “what ifs” in fiction. So I pitted Alice, an American “unsuitable” bride, against Shiva, a traditional Indian mother-in-law and the namesake of a god.

2 - Tell us a bit about your background. What have you done in the past that relates to your book and that topic?

I come from a background of classical music and poetry. Each discipline feeds the other, and feed, in turn, the transition from image to scene that a novel demands. As far as subject matter goes, I was the child of immigrants, and the romance surrounding their struggles resonated with me, and gave me a frame of reference for my husband’s own emotional statelessness.

Although the set-up of Shiva’s Arms is drawn from my life—American girl finds Brahmin boy with seventeen opinionated relatives-- I am not Alice. She has my hair and my fashion sense, but her character is influenced by my fictional universe and the demands it makes on her. Even a true story is held hostage to memory and interpretation. When fictional truth wins over nostalgia, the story finds its own voice. I am not Alice, but I know her very well.

3 - What advise would you give to someone who is interested in your topic?

Read and listen. The Indian diaspora has given rise to many works of fiction that examine the question of divided loyalties. Lahiri, Desai, Divakaruni are all drawn to the stories of immigrant families thrashing in their domestic seas. It’s such a brave act, to move to a strange land. But here’s the thing-- when a person is part of two cultures, what part of the self goes, and what stays?

4 - What do you see as the benefit to participating in groups and organizations? My first thought would be networking opportunities and the chance for personal and business growth. What are your reasons?

There is a wonderful sense of community in a writer’s group, the chance to learn about the craft itself, the business of writing, and the chance to encourage growth in others. Online workshops have the extra advantage of semi-anonymity. It’s easier to tell the hard truths about someone’s writing if you don’t have cues in their expression or body language to influence your opinion.

5 - Who is the ideal person to read your book? If each person that reads this was going to recommend your book to one person, what sort of person would they want to chose?

Anyone interested in cultural cross-pollination; anyone who relishes musical language; anyone who ever had a mother-in-law.

6 - What do you think ignites a person’s creativity?

Reading widely and deeply, noticing details, developing empathy.

7 - What have you found to be the biggest stumbling block for people who want to start writing?

They try to carve out enough of the ideal chunk of time. There is no such thing.

8 - How would you suggest they can overcome that?

Try to write every day. Routine may seem uninspiring, but you want to be at your desk if inspiration happens to strike! Think about what you’re writing when you’re doing other things—plot the next scene while you’re doing dishes, etc. Stay connected to your project, in other words. Leave your physical writing in the middle of a sentence. It will help jumpstart the next session.

9 - What do you find is the biggest motivator for people to succeed? Is it money, security, desire for fame or something else?

Fantasies about money, security, fame don’t really help a person take the necessary one step after another to learn their craft, and build a success. I remember a sad story about a gifted new writer who submitted her first story to The New Yorker and was rejected. Her friends tried to shore her up by pointing out the many excellent lit journals in the world, but she said, “I had my heart set on The New Yorker,” and promptly quit writing.

10 - Who is the “perfect” person to read your book?

I’m hoping South Indians will enjoy the inside jokes and cultural references. The recipes in the companion booklet, too.

A reader who learns how to understand an “other” through this story would be just about perfect.

11 - Is there anything else you would like to share with us?
One reader asked me how I can write about the ‘other’. I can write about this community because I do not truly belong to it. Being a perpetual outsider, standing in the doorway, is a good place to eavesdrop. I’ll leave you with a bit of Mr. Faulkner’s wisdom: "I never know what I think about something until I read what I've written on it."

Sunday, July 6, 2008

Start With the Facts for Todd Rhoad's New Book

1 - How did you get interested in the topic that’s featured in your book?

When I saw my friends struggling to achieve their desired career success, no matter what they tried (e.g. hard work, advanced college degrees).

2 - Tell us a bit about your background. What have you done in the past that relates to your book and that topic?

Todd Rhoad’s expertise is drawn from twenty years of experience as an engineer struggling to climb the corporate ladder through government, private, public, profit and non-profit organizations. Thinking education alone would be sufficient to climb the ladder, Todd obtained both a Master’s Degree in Electrical Engineering and Business Administration. He has worked in numerous industries from consumer products to high technology research and development while serving in roles from engineer to finally reaching the managerial ranks. He is currently a Managing Director at Bt Consulting in Austin, TX. With over 30 publications in journals, books and conferences, he is a frequent speaker and presenter at high schools, colleges and conferences.

3 - What advise would you give to someone who is interested in your topic?

It’s a constant battle against global forces now. Staying ahead of the career game requires a lot of work and networking.

4 - What do you see as the benefit to participating in groups and organizations? My first thought would be networking opportunities and the chance for personal and business growth. What are your reasons?

I teach a team-based approach to career success. I truly believe greater things are accomplished by the many, not the few.

5 - Who is the ideal person to read your book? If each person that reads this was going to recommend your book to one person, what sort of person would they want to chose?
The ideal person is the young professional seeking to make his mark in the world. Not having been trained or educated on what the corporate world is really like or how the corporate landscape is changing, they’ll struggle to understand it. The book will teach them a great way to capture success without worrying about competition or the endless barrage of organizational restructuring.

6 - What do you think ignites a person’s creativity?

A simple idea. That’s exactly what was developed with the Blitz Approach. I saw a problem, came up with an idea that could resolve it and then took 3 years to prove it.

7 - What have you found to be the biggest stumbling block for people who want to start writing?

Knowing how.

8 - How would you suggest they can overcome that?

Just write. Get all your ideas down on paper. Then, get help make it read better. Learn from others.

9 - What do you find is the biggest motivator for people to succeed? Is it money, security, desire for fame or something else?

It’s not one thing. As a need gets filled, it becomes something else. As we grow and change, so does the brass ring.

10 - Who is the “perfect” person to read your book?

Anyone who wants more success in their career but can’t seem to get it.

11 - Is there anything else you would like to share with us?

The purpose behind publishing this book is to provide the many young professionals entering the business world a realistic view of how business is done and what they can expect to encounter. It will also help those individuals that display the skills and talents needed to progress up the ladder but somehow never seem to get the opportunity. The blitz method will hopefully convince readers they can put significant control of their career in their own hands despite the numerous forces that hold them back.

The approach presented will be from an insider’s point of view. The concepts are current and relevant to situations individuals will face in today’s business world. Typically strategies for career advancement are presented from academics or consultants. These authors typically work with individuals at the higher levels of the organization that are considerably removed from the trials and tribulations in climbing the ladder. This book presents the story from the soldier who just stepped off the field of battle when the echo of the bombs, the smell of the powder and the heat from the wounds are still fresh in his mind.