Purple Snowflake Marketing – How to Make Your Book Stand Out in a Crowd (2007; Dave & Lillian Brummet)
1 - How did you get interested in the topic that’s featured in your book?
Lillian: Actually, you might laugh at this, but we were so inundated with questions via email or through forums on marketing and managing a career in writing that we were often called "marketing gurus" and I’ve even been given the title of the “pink bunny” because our marketing endeavors just keep going, and going… J It was around this time that I was feeling like a good portion of my time was spent simply responding to the questions by others and realized that an e-book based on our personal marketing plan would be perfect for everyone involved.
2 - Tell us a bit about your background. What have you done in the past that relates to your book and that topic?
Lillian: The Purple Snowflake Marketing book is really a compilation of knowledge that Dave and I obtained through over 12 years of hands on experience as writers and business owners, tips we learned through writing courses, forums and conversations with others who write as a career. Dave and I have participated in numerous business courses which focused on organization, methodology and marketing. The e-book relays all of this information in a condensed format for the reader’s convenience.
3 - What advise would you give to someone who is interested in your topic?
Lillian: Few people realize the work that is involved in running a business. Those that do, know that you are putting in much more office time after the typical 8-hour day is over because of all the paper work, record keeping and book keeping duties. Having a career in writing is exactly the same - you are self-employed. So you must balance the office chores, marketing and communications with writing the next project. Sometimes this brings some conflict with others, we find they are assuming we have the time for this or that, when it is really quite the opposite. Or perhaps we have conflict with ourselves, because so many things around the home or family are allowed to take precedence. So I guess the best advice I could give anyone is to have self-discipline and create a balanced plan.
4 - What do you see as the benefit to participating in groups and organizations? My first thought would be networking opportunities and the chance for personal and business growth. What are your reasons?
Lillian: Authors, poets and storytellers are online doing research, gathering resources, garnering contacts and selling their wares – and that is our focus group for Purple Snowflake Marketing. As such, our marketing plan includes ample use of networking sites and writer’s groups to reach new contacts in this field. Writer’s groups or resource sites (e-newsletters & e-zines) are great places to consider for advertising if you are trying to reach this group.
5 - Who is the ideal person to read your book? If each person that reads this was going to recommend your book to one person, what sort of person would they want to chose?
Lillian: Well, this book is really a reference guide for self-marketing authors who want to be noticed in a snowstorm of writers – like a purple snowflake in a snowstorm. With 19 chapters and more than 500 resources in the 21 Appendices, this e-book is a means for authors to design an effective marketing plan and utilize frugal promotional tools with the click of their mouse. Whether it is utilized by order of chapters or randomly at the reader’s discretion the book is a marketing plan in itself. In fact, Purple Snowflake Marketing provides reassurance to authors along with ample advice for avoiding pit-falls and setting a comfortable pace for marketing endeavors. Writers within most genres will find this inspiring book an essential component for marketing their book in a way that suits their unique situation.
6 - What do you think ignites a person’s creativity?
Lillian: When it comes to a marketing plan, creativity is the key to survival. Just how do you plan to sell that particular project? Why is it so special among the thousands, or perhaps hundreds, of books or articles within that genre? How can you reach the intended audience, grab their attention and hold it? That is where creativity comes in.
7 - What have you found to be the biggest stumbling block for people who want to start writing?
Lillian: Sadly there is a real misconception in the world of writing that the author is taken care of, and just relaxes once the book is written. In fact people feel writers have a leisure life – which is, of course, far from the truth. 80% of a writer’s life is spent dealing with various aspects of marketing their wares. While that number might seem shocking, it is very true. The rest of the time they have to balance record keeping and writing the next project and dealing with finding a publisher or magazine for that new piece and so on. Writers do not have a 9-5 schedule with weekends, mornings and evenings free. Like most people who are self-employed, they write or market whenever the gigs come and in-between all of this, they have to balance the rest of their life such as family, spouses, household duties and, let’s not forget, taking care of themselves too! Sometimes it feels like a never-ending balancing act and a lot of people just are not prepared for that when they delve into writing. The only thing I can offer in the way of advice for this is simply to do your research, find a balance and be disciplined enough to keep that balance.
8 - What do you find is the biggest motivator for people to succeed? Is it money, security, desire for fame or something else?
Lillian: I think for most people their motivation is money and security, honestly. But there are a growing number of writers who write because they really do believe in the message they are trying to relay to their readers. For us, that message is that the individual truly has value, that they can make a real and measurable positive impact on the planet and their communities, and that the past can be both embraced and released. Passion is the one thing that will sell you, and your book, to your audience.
9 - Who is the “perfect” person to read your book?
Lillian: Authors, poets, freelancers and storytellers who want to reduce the number of rejections they receive, who want to learn how to save money and get noticed in a positive way will certainly benefit from this book.
11 - Is there anything else you would like to share with us?
Lillian: Yes, definitely! Purple Snowflake Marketing is so well received that our publisher will be releasing a second edition in late 2008 with new information and a larger appendix section that offers an additional 200 marketing opportunities with a click of a mouse. Keep an eye on our blog or on the publishers site for more information (www.twilighttimesbooks.com) Also, I would love for your readers to visit Dave and I at: www.brummet.ca There people will find our free newsletter and blog, a long list of free resources for greening the office, the home and eco-crafts for families. They can also find more information about all the things my husband and I do, including our 3 non-fiction books and our 2 radio shows. I think your readers would be very interested in one of those radio shows in particular – Authors Read, because on this show offers authors, storytellers and poets a chance to read from their published work for 10-12 minutes. There is nothing like hearing a story told the way the writer intended it to be read… straight from the writer's lips is even better!
